![]() The Chinese brand knows what is good for local consumers.” “The foreign brands have a large variety of foundations that often confuses me and I can’t tell which one is best on me. She converted to Perfect Diary after a room-mate’s tip. ![]() Most cost less than 100 yuan and are made by the same contract manufacturers that supply Western brands. Wen has ditched Western brands like NARS and Revlon and devotes her annual budget of 3,000 yuan ($434) to Perfect Diary cosmetics like eyeshadow palettes. Before that, it’s driving into Southeast Asia, targeting more millennial social media users like Wen Shan, a 21-year-old student from Guangdong. ![]() The Guangzhou-based beauty unicorn is now setting its sights on a Hong Kong initial public offering (IPO). Customers wearing face masks shop at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (COVID-19) outbreak in Beijing, China August 25, 2020. ![]()
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